What we throw away and where it goes – EcoVibe
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What we throw away and where it goes - Daniel Webb front cover
What we throw away and where it goes - Daniel Webb back cover
What we throw away and where it goes - Daniel Webb front cover
What we throw away and where it goes - Daniel Webb back cover
Daniel Webb

What we throw away and where it goes

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  • The profits from the sales of this book go towards funding the Everyday Plastic Survey - the first-ever national plastic survey.
  • A unique personal experiment by Daniel Webb
  • 56 page A5 book 
  • Printed on 100% recycled paper
  • Printed with eco inks
  • Paperback

Why we love them

On 29 October 2018, What we throw away and where it goes was released. The report has been covered widely in UK press including BBC Radio 4 Today programme, Sky News, Metro, the Guardian, BBC Radio 5 Live and more.

This new report endorsed by a major environmental organisation estimates that the UK population throws away over 295 BILLION pieces of plastic every year.

In a unique personal experiment, Daniel Webb decided to store all the plastic waste he threw in the bin for 12 months. Shortly after moving to Margate on the Kent coast in 2016, he quickly learned that he was not provided with a recycling service at his flat.

Motivated by plastic pollution and want to dig deeper into murky national recycling figures, he launched a personal investigation to understand exactly what he throws away and where it ends up.

This 56-page A5 book is printed on 100% recycled paper and with eco inks and adhesive.

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